Stop asking for the RAW Footage at the end of a project! Do this instead… 

I can't tell you how many times a client has asked for the RAW footage and never used it or worse used it and made themselves look extremely unprofessional by doing so. There are two reasons for this.


The first reason is that almost all professional video companies will be filming in a LOG setting on their camera which makes the footage looked washed out with no color until is has been color graded. There are few clients that I have had who can even do basic color correction and even if they can, they do a very poor job that makes the footage still look unprofessional and therefore the brand look unprofessional.


The second reason is that the marketing professional at your company is not going to wade through the hours of uncut footage to use for a social media clip, event promo or company announcement that they want to put on linkedin or social media tomorrow. Even if you have a dedicated video person, odds are they won't have time either. 


So what's the solution? Ask for B-roll Selects! This is a curated video with all of the clips from your project that are easily accessible and have been color graded to look professional. We charge next to nothing for this and then you have easy to access to easy to use footage for your internal video projects and social media. 


Since we have already cut these clips down and separated them to be used for your main video it only takes a little bit of time to color correct the clips that were not used in the main video and then render them out for you. And now you are on your way to easily produce videos in house that make your brand look professional! 

#videoproduction #houstonvideoproduction #rawfootage #marketinghacks #marketingagency #marekting #vastwhisperproductions