Elevate Your Conference or Trade Show Presence in Houston with Video

Are you gearing up for an upcoming conference, convention or trade show in Houston? Houston is well know for hosting many international conferences and trade shows such as the Offshore Technology Conference, BreakBulk, Oil & Gas Automation and Technology Week and many others. In today's digital age, video content reigns supreme, offering unparalleled engagement and reach for businesses looking to showcase their brand, products, and services. Whether you're a seasoned exhibitor or a first-time attendee, investing in high-quality video production can set you apart from the competition and maximize your impact.

It is hard to travel with a video team which is where we can help. At Vast Whisper Productions, we understand the significance of capturing the essence of your conference experience and we are local to Houston. We also have experience filming at all of the major venues in Houston that hose these conventions and trade shows. With a keen eye for detail and a passion for storytelling, we specialize in delivering exceptional video coverage tailored to your unique needs and objectives. Here's how our videography and photography services can elevate your conference or trade show presence:

Comprehensive Coverage: From keynote presentations and panel discussions to product demonstrations and networking events, we cover every aspect of your conference to ensure nothing is missed. Our team utilizes state-of-the-art equipment and techniques to capture footage that encapsulates the energy and excitement of the event.

Professional Editing: Beyond capturing footage, we excel in the art of post-production editing. Our skilled editors transform raw footage into polished, compelling videos that convey your message effectively. Whether you require highlight reels, promotional videos, or full-length documentaries, we have the expertise to bring your vision to life.

Engaging Content: With attention spans shorter than ever, it's crucial to grab your audience's attention from the get-go. Our creative team specializes in crafting captivating content that resonates with your target audience. From dynamic motion graphics to immersive storytelling, we ensure your videos leave a lasting impression long after the conference ends.

Customized Solutions: We understand that every client has unique needs and goals. That's why we offer customized solutions tailored to your specific requirements. Whether you're looking for live streaming services, on-site editing, or multi-camera setups, we work closely with you to create a personalized video strategy that aligns with your vision and budget.

Boost Your Visibility: In today's competitive landscape, standing out is essential. By incorporating video content into your conference marketing strategy, you can enhance your online visibility, attract more attendees, and generate buzz around your brand. Our SEO-optimized videos are designed to rank higher in search engine results, driving traffic to your website and social media channels long after the event concludes.

Don't let your conference presence go unnoticed. Whether you are attending the conference at the George R. Brown Convention Center, NRG Center, or one of the many hotels in Houston we have you covered. Partner with Vast Whisper Productions and take your event to the next level with professional video coverage that leaves a lasting impression. Contact us today to learn more about our services and how we can help you achieve your conference goals.

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Scheduling a Discovery Call

Understanding a Discovery Call with Vast Whisper Productions

The discovery call is the beginning of our partnership with you. It allows us to gauge whether or not we are the right production company for you and whether or not you are the right type of client for us. The most important reason we want to schedule a discovery call with every client is because many companies who approach us have no idea what they actually need. This is a time where we can walk through the types of videos that can best achieve the goals you are looking for with your video project.

Video Production

Video production is broken into 3 phases, Pre-Prouduction (planning), Production (filming) and Post Production (editing). Each of these phases has many tasks involved to make a video project a success. We cannot guess when it comes to planning each one of these phases which is why the discovery call is so important.

Video Production can be very expensive and in order for us to be able to give you an accurate quote that can fit within a specific budget we need lots of information. Many times you are unable to give the information during the discovery call but you will walk away from the meeting know everything that is needed for us to give you an accurate estimate.

Video Marketing

We need to understand your goals for the video we are producing. A video that is 5 minutes long wont work on social media when it should be 15-30 seconds long. The same goes for a landing page video that should be 2-5 minutes long instead 15 seconds. The same is true for a video campaign versus a stand along brand film. The end goal for your video project determines the style, runtime, and type of video we produce.

A well lead discovery call can save you money and time

Our goal is for you to walk away from the call feeling well informed and prepared to either move forward with your project or go back to the drawing board. Videos take time and can be very expensive. Our goal is that your project would be stewarded well which means we are fine telling you that the project should be postponed until it will be a success for you.

If you are having trouble coming up with ideas, we would be happy to partner with you in creating a Brandscript using the Storybrand framework. This will help you clarify your messaging and give you a plan for how to market yourself to your target audience.

Here is a list of some of the questions we ask during a discovery call.

• What is your budget range?

• Who is your primary target market or audience for this video? Please describe their demographics, interests, and any other relevant details.

• Have you worked on any video projects in the past? If so, could you provide some examples or references to help us better understand your preferences and style?

• Are there any competitors or similar companies in your industry whose videos you admire or would like to differentiate from? Please provide their names or examples if possible.

• Are there any other stakeholders or team members involved in this project that we should be aware of? If yes, please provide their names and roles.

• How many employees do you have? (We need to know this for licensing purposes)

• Do you have a timeline for this project?

• Do you have a marketing team that we will be working with to produce this content?

• Will you be writing the scripts or will we?

• Could you please provide a brief description of the project and each individual video deliverable? (video topic, estimated run time, all animation, animation mixed with camera footage or all camera footage, voice over or filming one of your team members talking) It is alright if you don't have answers for all of these yet but this will help us better understand the nature and scope of the videos.

• What is the primary goal for these videos?

• How many interviews do you expect there to be?

• How many locations will we film at?

• How many days of production do you anticipate?

• Will the video production be in Houston or out of town?

Hopefully you feel a little more prepared to start talking your video production project! If you don’t know where to start or need help with a marketing video for your business in Houston or anywhere else in the country, click this link!

Vast Whisper Productions is a Houston based video production company creating videos for non-profits and corporate business. Scott and Jess are the owners and have been producing videos in the Houston area for over 10 years. Their combined experience and passion for storytelling allows them to see your project goals through to the end!

Why should you specifically hire a marketing team that uses a cinematographer?

Why should you specifically hire a marketing team that uses a cinematographer and not just a videographer? For starters, cinematography is the art of storytelling through visually immersive and artistic camera work. It involves using high-end equipment and advanced techniques to create mood, atmosphere, and convey emotions. Videography, on the other hand, focuses on capturing real-life events (like a football game) and information (like a news anchor) effectively with simpler camera techniques and practical equipment. 📽️

Emotion is the key point I want to focus on. As a business you may not realize it but almost all decisions to buy your products or services are emotionally based. You're probably thinking that doesn't sound right, but the research exists to back it up. This is why having an emotional engaging video is important. Your goal isn't always to move your audience to tears but it is to make them feel something. Whether that is confidence, the sense of feeling heard, or empowerment, they are all emotions that lead to the weather or not someone will engage with your brand. Cinematography is the second most important part of the video creation process when it comes to engaging the heart of your client. 🎥

Your preproduction is where the story is built that is tailored to your goals and audience... but we can talk about that in a different post. 🎬

How to Use a Teleprompter For Video Production

What are TelePrompTers

A teleprompter allows someone the ability to read text that is delayed right in front of a camera lens. This gives the appearance of the presenter having memorized all of their lines while speaking directly into the camera. It is physically made up of a piece of glass with a special reflective coating that allows the camera to see through it while reflecting any words underneath it towards its subject.

When to use a TelePrompTer

A teleprompter allows the presenter to deliver lines from a script without the need to memorize them. It is a good idea to use one when the presenter is not a good speaker, has no on-camera experience, and needs to memorize a script or lines of content. It can also be beneficial for those who don’t have time to memorize an entire script or when you need to clearly deliver technical information. We have a longer blog post you can read here that goes into much more detail about this.

Using a teleprompter while the presenter looks off camera.

Ok so you know when to use it but how do you use it?

Practice Makes Perfect

Just because you are going to be reading your script off of a telepromter does not alleviate you of any pressure to practice practice practice! We have had to spend hours redoing take after take because a client was having difficulty reading the script they wrote. This was because they did not listen to us when we told them they would need to practice reading their script aloud until it came off naturally.

When you practice reading your script and have achieved sounding natural then you are done!

Typically the presenter does not write the script so the wording may be odd to them. When practicing the script this a good time to make any changes that will make if feel more natural to you.

Body Language is Key

Your body language conveys almost as much meaning as your words do. You will need to be able to focus on smiling, inflection, hand movement, and overall body language during filming all while being surrounded by lights, cameras, crew and anyone from your staff that is on set. This will be impossible for some if they are not familiar and comfortable with their script. But practicing before we film will make this easy and you can do it!

The Telepromter

We will be able to adjust teleprompter scroll speed to match your speaking and change the font to be a comfortable size.

Dont stress!

At the end of the day we just want you to feel comfortable on set and that will happen best if you prepare. On average we do around 3-5 read throughs of any script. No one is perfect and you will mess-up which is expected.

If you have any questions or need help planning your corporate or non-profit video production give us a call!

Houston Car Mounted Camera System - The Movmax N2 Pro Mini

The Vaxis Movmax N2 Mini Pro car mounted camera system.

Lets go ahead and jump right in and show you the high speed footage that was captured at 55-75 mph on a freeway.

Overall it did great at those high speeds and I think where it suffered in image quality was actually from the Ronin RS2 lack of built in GPS stabilization and motor strength. The GPS module and adapter are something you can purchase separately.

First impressions

It is a well built and sturdy system. We never had any of the suction cups come loose while filming. We were reaching speeds of 80 mph. While the suction cups held, the footage at that extremely high speeds was unusable. We might have needed the larger silicon inserts but didn’t have those. Read the fine print for the pro system. It does not come with the larger silicon inserts. Footage for us was usable up to about 55-65 mph. The biggest downside was the lack of instructions on how to fine tune it for different situations but that is expected when ordering a product from overseas. We also did not have much time on the shoot to do this. I’ll go into motor settings later on.

Balancing the System

Here is a detailed list of how I balanced the system with the weight of what we were using. Since we use pounds in the states I have converted the Movmax charts for quick reference. I also broke down the weights for our different setups.

Gimbal Settings
After calibrating the gimbal increase stiffness about 20% and strength down to the lowest setting.

Power and Cable Management

Having mutileple D-Tap plugs available is a really nice feature for this rig. We ran power to the gimbal, FX6, and Teradek system and barely went through half a 98 wh battery for about two hours of filming.

Safety

Your first thought should not be of how to keep your camera safe but how to keep other vehicles on the road safe in the case of a worst case scenario happens where your rig or camera falls off of the car. So how do we achieve this? The rig comes with one ratchet strap and I recommend a minimum of one more. We ended up using a total of 3 ratchet straps and 3 safety cables. One rachtet strap as an anchor for if the rig came loose it would still be held onto the roof. The second one was used to attach the bottom suction cups to the back of the car. The third one was just for the camera and gimbal. The rig Movmax should have one or two safety cables and the gimbal and cameras should have another one.

If you have never done this before you should watch some videos about how to safely install a suction cup mounted car rig. There are also some tips on how to avoid damaging your paint with the suction cups.

Gimbal and Camera Control

We had a ps4 controller and the Tilta Remote Control Handle but ended up using the ps4 remote since it gave us more control over the roll axis which shifted on sharp turns.

We had a 10’ lanc cable that connected the FX6 side control handle to the camera so we had complete control over the camera settings and autofocus . We set the autofocus to spot and moved the spot in real time to where we wanted the focus.

Final Thoughts

I still need to do some testing to see if we can achieve good results over 55-65 mph but anything under that speed and we were able to achieve some great results that won’t need much if any stabilization in post. I also need to do some testing with the camera mounted on the side and front of the car. We had tried mounting it on the side but the gimbal began to significantly shake at around 40- 50 mph. I have yet to mount it on the front of the car but expect similar reactions to the side mount from the gimbal.

Please leave your experiences below in the comments section!

Top Video Production Company in Houston

The Houston Award Program reached out saying we were selected as one of the top video production companies in Houston!

The Production Day

All of us on the VWP team would like to thank you again for agreeing to be a part of this video production. Our hope is that through your story someone's life will be impacted for the better. Here is an example of one of our videos. Later in this blog we will show what a setup for a production like this would look like.

This One Goal Video was a three day production at four different locations.

What to Expect on the Production Day

The crew only consist of one to three people and filming can take anywhere from 5 to 10 hours with lots of breaks for you between filming. If a location scout has not been done prior to us arriving the first thing we do is scout a location to film the interview which takes roughly 10-15 minutes.

We then set up for the interview which takes anywhere from 45 minutes to an hour and a half depending on the location. The interview usually runs for about an hour and then we take down the interview set up. Taking down the interview set up takes around 30 minutes.

Example Schedule for a 10 hour production day.

7:30 AM - 9:30 AM: Arrive and set up equipment. (capture sunrise drone shot and exterior b-roll)

9:30 AM - 10:00 AM: Film 1st interview.

10:00 AM - 10:30 AM: Film 2nd interview.

10:30 AM - 11:00 AM: Film 3rd interview.

11:00 AM - 11:30 PM: Film 4th interview.

11:30 PM - 12:00 PM: Consolidate gear and prepare to film B-roll.

12:00 PM - 1:00 PM: Lunch Break off site.

1:00 PM - 2:00 PM: Film b-roll for 1st & 2nd interviewees.

2:00 PM - 3:00 PM: Film b-roll for 3rd and 4th interviewees.

3:00 PM- 4:00 PM: Film general b-roll of staff and building.

4:00 PM- 5:00 PM: Tear down gear and load out.

5:30: Wrap

Sound is key

We ask that the business or house be as quiet as possible during the filming of the interview. This would mean that loud machinery, talking, pets or children would need to be not present or quiet during the filming. Other things to consider would be loud construction near by or lawn services mowing your lawn on the day of production. After the interview we will not be capturing anymore sound so noise will not be an issue.

B-Roll

After the interview we then film b-roll for the rest of the day which is the non interview footage that is overlaid throughout the film. Most of the b-roll is typically filmed at the interview location but sometimes it requires driving to a different location. In the slideshow above you can see examples of b-roll.

What to Wear

DO NOT WEAR clothing with small patterns like checkered or striped shirts (See the photo below). As a general rule, solid and rich colors look best on video and film. Try to avoid wearing bright white clothing which can dominate the screen. Try and choose colors that compliment your skin tone and wear colors that make you feel comfortable and confident. Unless you are trying to promote another brand, avoid wearing clothing that has a logo written all over it. Your brand matters so consider wearing something that brings out your personality.

Moire Effect with digital cameras

Preparing for Your Interview

1. Review your talking points thoroughly so there are no surprises on the production day. However, you should not try to memorize lines. We want the interviews to come across as conversational and as natural as possible. You are the expert and know your content which is why we are interviewing you, so don’t stress about it!

2. Relax and be yourself! Everything you say will be edited and refined so there is no pressure to be perfect. You can mess up as much as you need to, pause during a line, go back and repeat the lines. We have two cameras and b-roll that allow us to cover up any mistakes.

3. Remember that we will not see or hear the interviewer in the final video. Please repeat any questions we ask in your answer to give context for the audience. So if we ask "What is your name?" you would respond with "My name is..."

Our Post Production Process

I have a standard three revision process that is followed for every project. This includes a Narrative Draft, Revision 1, and Revision 2 and then Final Delivery. I have never had to charge extra for going beyond this three revision process so believe me when I say it works!

The first draft will be a Narrative Draft which will help us all agree on the layout of the story of the film or the messaging before we dive into the more creative items like adding b-roll and music. I usually place b-roll and add music to the Narrative Draft but it typically isn’t synced with the video since we haven’t agreed on the layout for the narrative yet.

Real quick, you might be asking what is B-roll. B-roll is secondary footage, often used as cutaway footage, to provide context and visual interest to help tell your story. Below are a few examples of b-roll from a testimonial project for 2nd MD.

Then we move to Revision 1 which addresses any other narrative issues and this is where I start placing b-roll and music more accurately.

Revision 2 typically does not include any changes to the narrative and this is where we start to finalize the video with color grading, audio leveling and finalizing any motion graphics (logo animations, lower thirds). If there are any other very minor changes after this then point I typically can do them for no additional charge. The only time I charge extra for an additional revision is if a narrative change is made after Revision 2.

One thing to note is that if we have done our proper preproduction then we should be able to nail the narrative of the video very quickly and not need Revision 2 to keep editing the narrative.

Final Delivery is when your video is delivered to you via Vimeo or Google Drive. I typically allow for very minor edits at this time if there is something in the video I missed but editing is typically completed at this point. I do allow for revisions beyond final delivery at an hourly rate.

We generally only allow 48 business hours and at most one week to receive feedback per revision before we consider it approved and signed off by the client. We then move on to the next edit. This is to keep the final delivery date on schedule as well as keep a project from spanning months, which in the end will have negative outcomes for both parties. We are flexible and if more time is required we must receive written notice of this. We consider a project closed out and approved by the client if 3 months span without communication.

We use Vimeo to host all of the videos and use their review page. Please add all of the comments to the Vimeo Review page that I will send you a link to. This allows for everyone involved in the revision process from your team to see the comments and for you to place comments directly on the video at the timecode where the change needs to be made. (see examples above and below)

After final approval of the videos we deliver them through Vimeo and Google Drive where they can be dowloaded.

RAW footage is never delivered unless specially scoped in a project. Please ask us more about this if you are wanting the RAW files at the end of the project.

Top 10 Corporate Video Production Companies in Houston

Vast Whisper Productions is now considered one of the Top 10 Corporate Video Production Companies in Houston by Giggster.